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Jeep® | Harley Davidson® – ICONS 2017

  • Client

    Jeep®

  • Services

    Project Creativity & Management

Project

Harley-Davidson® and the Jeep® brand have renewed and strengthened their European partnership for the fourth consecutive year. The Jeep® brand will be a key partner and official sponsor of major Harley-Davidson® events and rallies throughout Europe, Middle East and Africa.

The creative idea is designed around merging the concept of belonging – shared by Jeep®and Harley Davidson® too – with the iconicity’s one – a feature that distinguishes the dreamers of both Brands.

The entire onsite Jeep® presence enhances the values shared by both Brands, thanks to a set-up blending elements of contemporary urban style with spectacular engagement activities fully integrated into the same main structure.

The zip line as well as the parasailing and the adrenalin test drive constitute the main attractions offered by Jeep® during the Harley Davidson® tour.

A real barbershop represents the familiar environment for HOG (Harley Owners Group) members, where all the participants to the rally will benefit of a free beard/hair service provided by Bullfrog, exclusive partner Cesen for the whole initiative.

Activities

special event creativity & implementation – project management – hosting management – pr activities – media management & relation – photo & video making and production – legal permission – high visibility – test drive activities – zipline experiences – brand awareness.